BEGIN 2 SPORTS

• We are a community organisation, providing sports based coaching built on values of openness, empowerment and nurturing our participants. Our primary audience are children and young people but the guardians and decision makers are parents, particularly mothers so we need to appeal to their needs.
• We speak simply. We present information clearly always outlining the key information parents need with a compelling call to action. Less is more.
• We are active so use appropriate colorful imagery of real children and young people taking part in activities. Use consistent style as much as possible when capturing imagery.

• Avoid mixing stock photography with real if you can or at least minimize over time. Videos should be short and edited properly. Highlights most compelling. Brand your videos on screen with your logo and have a consistent end board with your social handles (developing a style guide for the brand would be useful so you have a colour palate to showcase the different classes. Good for social also)
•We explain sports terminology in language everyone can understand, focusing on the benefits We are always warm, welcoming and encouraging
• We make contacting Begin2Sport easy and convenient
• We always include our promise in comms (if you agree to being able to commit to this Addy. If not, ignore)