About us
- Home
- About us
ABOUT Begin2Sports Group
Begin2Sports Group is committed to empowering individuals and strengthening communities through a well-rounded approach that integrates sports, physical activity, education, mental health, and wellbeing.
OUR APPROACH TO COMMUNICATIONS ABOUT US?
Ideally in time you should develop tone of voice guidelines which you would give to anyone writing copy for you or creating visual communications. They would include guidance on photography and video editing. Meanwhile a few suggested tips for Begin2Sport communications that you could share with people helping you creatively in the short term.
• We are a community organisation, providing sports based coaching built on values of openness, empowerment and nurturing our participants. Our primary audience are children and young people but the guardians and decision makers are parents, particularly mothers so we need to appeal to their needs.
• We speak simply. We present information clearly always outlining the key information parents need with a compelling call to action. Less is more.
• We are active so use appropriate colorful imagery of real children and young people taking part in activities. Use consistent style as much as possible when capturing imagery.
• Avoid mixing stock photography with real if you can or at least minimize over time. Videos should be short and edited properly. Highlights most compelling. Brand your videos on screen with your logo and have a consistent end board with your social handles (developing a style guide for the brand would be useful so you have a colour palate to showcase the different classes. Good for social also)
•We explain sports terminology in language everyone can understand, focusing on the benefits We are always warm, welcoming and encouraging
• We make contacting Begin2Sport easy and convenient
• We always include our promise in comms (if you agree to being able to commit to this Addy. If not, ignore)
Coach Addy
Coach Addy isn’t your average sports coach. She’s a Commonwealth athlete, a sports coaching scientist, and someone who’s spent her life turning challenges into opportunities—plus, she’s been known to outrun a bus or two in her day!
Born in Nigeria, Addy’s first taste of athletics wasn’t exactly glamorous. It all started with running… to school and back. (No fancy running tracks, just a determined kid with places to be and no time to waste!) But that daily dash sparked something bigger. By her teenage years, Addy had achieved impressive athletic milestones, going on to compete in Commonwealth trials and proudly hoping to represent Nigeria. Then her life took another direction!!
Coach Addy’s motivation for this community-minded project, came from her own lived experience of humble beginnings, whereby participating in sports offered freedom, confidence, self-esteem and self-expression. Also challenged by Dyslexia, a little-understood condition in the 1970s, studying was very difficult. It was an unsupported experience and consequently personal progress was severely inhibited. Coach Addy found sports helped her overcome these challenges. Inspiring others to discover the benefits of sport in their lives was the spark that inspired Begin2Sports.
But Coach Addy’s story isn’t just about medals and races. In her early teens, she became one of the youngest entrepreneurs in her community, running a business that transformed everyday materials into valuable products. From waste-to-wealth initiatives to arts, crafts, wood carving, and fabric printing, she led a team of over ten employees before most kids her age had even mastered their time’s tables!
Fast forward to life in South West London, and Addy’s passion for sport remained the cornerstone of her world. With three daughters in tow (two of whom are now professional athletes representing England and Team GB, while the other is happily keeping it recreational), she decided it was time to put her knowledge and experience to work for the community.
She studied Sport Coaching Science at Roehampton University and St Mary’s University, Twickenham—where running shoes are practically part of the uniform—and in 2017, she founded Begin2Sports Group. Her mission? To make sports fun, accessible, and transformative, especially for people from disadvantaged backgrounds.
At the heart of the group’s purpose is increasing sports participation in the community. Providing individuals at a higher risk of sports deprivation in the London borough of Wandsworth, access to low-cost physical activity & fitness services. Uniquely, Begin2Sports offers a blended physical and cognitive programme, known as Dysletics and GymLetics, designed specifically for those living with Dyslexia , dyspraxia and Irlen Syndrom!
Why Did Coach Addy Start Begin2Sports?
Because she knows first-hand that sport changes lives.
Growing up, Addy faced significant challenges. Dyslexia, a condition that was poorly understood in the 1970s, made school a daunting and often isolating experience. Support systems were next to none and progress felt out of reach.
But sport gave her a way to push past those barriers. Running offered freedom. Training built confidence. Competing gave her a sense of identity and achievement.
That lived experience became the foundation for Begin2Sports. Addy wanted to create a space where people could find their own freedom and confidence through sport, just as she had.
